Would you hire a dental student to fix your tooth?
Why you should hire a professional Web designer
~ by Julie Bodine, Owner/Creative Director of Margarita Marketing
I can tell I’m starting to get old – parts of my body are falling apart! For example, I just had to have a tooth implant. A root canal I’d had years ago finally failed. I don’t have dental insurance, so how did I find the dentist to fix my tooth? You guessed it – by referral! Almost always one of the very best ways to hire someone new is to find out from others you trust whom they used. Fortunately (or unfortunately) my Dad had just had four implants – I went to the same dentist and I’m very happy with the results.
Want to know one of the things I NEVER considered doing? Hiring a dental student to fix my tooth. No offense to all the dental students out there, but for a procedure like this, I wanted the best. I wanted it done right the FIRST time because – let’s face it – this procedure HURT, was very expensive and took up a lot of my time.
Hiring a well-recommended professional – one who ONLY fixes teeth for a living – just about guaranteed that I would be happy with the results. And I was.
I’m sure you’re like me and would never consider going to a dental student for such a procedure, nor would you have someone who had only completed the local Red Cross first aid class fix your broken foot. Of course not! You’d go to the doctor/dentist or whatever professional you could trust to do the job right the first time. Yes, they cost a little more, but my health is worth it. My time is worth it. Isn’t yours?
Why is it, then, that so many people, especially small businesses people, are content to hire students or other non-professional designers to design their Web sites? No, it’s not life and death . . . or is it? Perhaps it is the death of your business if you don’t get it right – the first time?
Your Web site is often the first impression potential clients have about you, your business, your product and/or service, your customer service. Don’t you want to make sure that is a positive impression? Yes, as with the doctor and dentist, it costs a little more – but don’t you want to be guaranteed a job well done. The first time?
Wednesday, April 14, 2010
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