Friday, July 23, 2010

How to funnel clients in social media marketing!

Funneling your clients! Controlling the conversation.

Step one- Hi how are you? Join a community or group or create one.
You need a plan! Create a timeline and stick to it. Create your data base and constantly add to it. If you have 350 personal contacts, (first level connections) then those personal contacts have as many and that can compound to thousands (becoming second level connections)

Step two- Share and Give Breadcrumbs to develop a repoire! Create and engage in conversations. Move your conversations to your own blog. Create a video and put urls and verbiage in the tags. Brand your opening page of your facebook account. People buy people, not goods and services. Take your conversations to conversions.

Step three- Develop events and invite online contacts! Conversations within communities and groups build the data bases, and builds trust. Direct contacts to view your online video. It’s 50 times more successful than keyword googling to get on the first page of google. The value of groups is connecting buyers and sellers on a monthly basis. Read the books by Seth Goden he is the pioneer of social media. Another good book is Trust Agents.

Step four- Send reccomendations! Show support to others and build loyalty. Create eyeballs or banners in sites such as (mofia wars and Farmville use repeating links and have increased sales to those links 10 fold because they get the eyeballs, repetition brings about acceptance)

Step five- Send email directly to contacts that have engaged with you! Create a friendship partnership and engage the contact to be a member with you.

Cross reference all your social media sites with your links to your website and your blog. Load up Prosperous.com and it will syndicate it to all of your accounts, twitter, linked in (your rolodex and resume), facebook (your first level funneling site), etc… This way the branding you create for your personal site will be duplicated and anyone on any particular media site will see that all the others are like branded. Brand polished backgrounds on all these sites and list all your networks and groups as a summary.

Step six- Move your online to offline for a personal meet! Create a reason to meet up and use the personal bread crumbs to build more on your relationship.


Step seven-Pitch your client softly! Talk about your company and what you do and the bread crumbs that show how passionate you are about what you do. They will extend the offer of you doing something for them if they are interested in your passion.


Step eight-Close the sale!

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